Difference Between Traditional SEO, GEO & AEO

Traditional Search Engine Optimization (SEO)

• Focus Area: Improving overall website visibility and ranking.
• Strategy: Keyword optimization, backlink building, on-page SEO.
• Goals: Increase website traffic, improve SERP rankings.

Generative Engine Optimization (GEO)

• Focus Area: Optimizing content for AI-generated answers in tools like ChatGPT, Gemini, or Perplexity.
• Strategy: Structuring content to feed LLMs (Large Language Models) using conversational language and semantically rich topics.
• Goals: Be the cited source in AI-generated results, increase brand authority in AI answers.

Answer Engine Optimization (AEO)

• Focus Area: Directly addressing specific user queries.
• Strategy: Crafting content for featured snippets, voice search optimization.
• Goals: Enhance user experience, provide precise and concise answers.